In the mission to “Develop the game, touch the world, build a better future”, FIFA is constantly developing marketing programmes that allow football fans to interact with FIFA events. The FIFA Fan Fest™ is a strong case study that demonstrates FIFA’s commitment towards making its events accessible and memorable for fans.
Marketing programmes also ensure greater visibility for FIFA event brands and marketing assets. This was certainly true for the first ever International FIFA Fan Fest™ concept which was rolled out in 2010 with six international cities playing host to FIFA’s official public viewing event. Rio de Janeiro, Mexico City, Rome, Paris, Berlin and Sydney provided local residents and tourists alike with ideal venues in which to watch all 64 matches, while experiencing the South African flavour of the event and enjoying a true FIFA World Cup™ experience.
The success of the FIFA marketing programmes is achieved thanks to the involvement of the FIFA Partners, FIFA World Cup Sponsors and other FIFA Commercial Affiliates.
As the game of football continues to grow in terms of its popularity and social significance, FIFA will continue to develop unique and innovative marketing programmes that serve the interests of all the members of the ‘football family’.